WordPress Search Engine Optimization

tips on settings, plugins, and page tweaking WordPress SEO (Search Engine Optimization) is the art of improving the quality of web pages in order to increase their rankings in search engines – and thereby obtain more site visitors. And it is an art, because despite the mathematical complexity of the algorithms used by Google and […]

Website Optimization

speed, search engine, and conversion rate secrets Andy King scored a big hit in 2003 with his first book Speed Up Your Site. It’s a guide which still has its own live web site where you can analyse the effectiveness of your web pages. His latest magnum opus Website Optimization goes way beyond that in […]

Web Site Measurement Hacks

tips and tools to help optimise your online business If you take a serious interest in your web site, once you’ve got over the obsession with how it looks, you’ll want to know how it performs. And if it includes any element of e-commerce, you’ll undoubtedly want to know how to improve that performance. Eric […]

Web Site Marketing Makeover

how to make your Web site more usable – on a budget Marcia Yudkin is offering here the sort of tips on Web site ‘usability’ made famous by Jakob Nielsen – but she does it in a gentler and less challenging manner. Few of the suggestions she makes in Web Site Marketing Makeover require any […]

Web 2.0 – A Strategy Guide

successful Web 2.0 implementations People who read Chris Anderson’s enormously influential The Long Tail will know that Web 2.0 has revolutionised eCommerce. Companies make more money by lowering their prices; they get rich by giving things away free of charge; and they invite their competitors to share information for mutual benefit. What is Web 2.0 […]

The Long Tail

how endless choice is creating unlimited demand Chris Anderson is the editor of WIRED magazine. This book started as an article there, took off, and was expanded via seminars, speeches, and further research. It has now become one of the most influential essays on the new sCommerce. Anderson’s notion is relatively simple, but its implications […]

The FaceBook Marketing Book

using social media for eCommerce FaceBook is both a media sensation and a mixed blessing. It has 500 million active users and half that number are thought to use the service every day. But some have found themselves out of a job or refused an interview when an employer checked through their unfettered postings or […]

the eBay survival guide

how to make money on eBay – and avoid losing your shirt I rarely talk about computers when socialising – otherwise you easily get branded an IT bore. But I was at a dinner party recently with neighbours where it suddenly turned out that half the table were trading on eBay! There are amazing bargains […]

The Art of SEO

Mastering Search Engine Optimization The Art of SEO seeks to explain an arcane issue. Search Engine Optimization is the art of getting more visitors to a web site. You can do this in a number of ways: by making it look more attractive, advertising its existence, or persuading more people to make links to it […]

Speed Up Your Site

tips and techniques for improving download times According to Andrew King, the best way to get people to your site and keep them there is to provide speed, feedback, clear navigation, and fun. His new book Speed up your Site is essentially a series of guidance notes and techniques for shaving every ounce of excess […]